In recent years, coinciding with the great era of Internet shopping, B2C e-commerce and mobile phone App business of leisure snacks have achieved rapid development. It highlights that leisure food is a product with great vitality, with a broad market and huge development potential. But at the same time, as the food industry has entered the stage of complete competition, corporate profits are becoming more and more average, industry integration, market segmentation is about to be completed, and competition among enterprises is becoming increasingly fierce. How will food companies meet the challenges of the future?

　　Development Status of Snack Food E-commerce Market in 1.

With the development of economy and the improvement of consumption level, snack food is gradually upgrading to become the daily necessary consumer goods of the people. At this stage, China's leisure food e-commerce three-legged pattern is emerging, the leading advantage is obvious. Three squirrels, grass flavor, good products shop has firmly occupied the top three leisure food e-commerce, other brands more difficult to compete.

Competition has forced three squirrels, herb flavor and good product shops to lead innovation in the snack food industry. But the most terrible thing is that they are subverting people's leisure food consumption habits. The most direct is that they have made Internet food consumption a fashion and successfully achieved branding. In the past, nut snacks were still "aristocratic" food in people's impression. The three nut-based snack electric businesses have entered the younger group at more affordable prices, gradually making nut consumption a fashion and a fashion.

　　Analysis on the Consumption of Snack Food E-commerce Market in 2.

Female consumers are the absolute main purchase: leisure snack consumption in the gender differences put point is obvious, female consumers are the absolute main purchase. According to Nielsen, globally, women consume more snacks than men and women are more willing to consume Gehong snacks than men. According to Analysys, female consumers not only outnumber male consumers in terms of purchasing power (62.29 vs. 37.71 percent).

The post-80s and post-90s are the main force of snack online shopping: from the age distribution of leisure snack online shopping consumers, consumers aged 28-38 account for 48.6, consumers aged 18-28 account for 24.7, and young people become the absolute majority. After 80 basic into the workplace, spending power has also been able to bear. The post-90s generation, which is about to enter the society, is more impulsive and advanced in consumption, and sees the new force in the future.

　　what are the 3. snack brand marketing routines?

With "big single products" to support a day, even turned into a dark horse in the industry; Play entertainment marketing, rub "super IP" fans and traffic; Layout of the whole channel, the Internet and stores to do "" each other "method; Imported food moved into the country, detonating young groups; Short-term insurance, meal replacement, big health, consumption trend determines the development of e-commerce. From "trial and error" to "trial and error", more and more new concepts and new products have poured into the market. Last year's online snack food "routines" were full.

　　Four, leisure food industry future development strategy outlook

Leisure snacks as a more mature category, in recent years, the proportion of mobile transactions continue to increase, businesses should seize the opportunity of mobile e-commerce. In the era of mobile Internet, the shopping behavior of consumers has changed greatly compared with that of PC, and the business strategy of merchants needs to be adjusted. Young people have become the main consumers of leisure snacks, and their proportion is still rising. Businesses should focus on such users and develop snacks that are more popular with young people. Health is a major trend in the development of the snack industry, businesses need to comply with this trend, the introduction of more healthy snacks. Leisure snacks are a kind of continuous consumption of goods, businesses should do a good job in the maintenance of old users, improve consumer loyalty.